We are a dynamic communications agency powered by Ibiza's unique heritage and innovative spirit.
OUR VALUES
We blend strategic insight and creative storytelling to craft impactful communications grounded in innovation, collaboration, authenticity and integrity.
OUR philosophy
Our belief in integrating strategy with narrative empowers businesses to inspire, connect and establish a unique identity that resonates globally.
OUR COMMITMENT
We collaborate with an extensive network of top talents both in Ibiza and abroad (photographers, graphic designers, videographers, artists and media leaders) to deliver standout brand experiences.
Meet
the founders
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Susie Saldanha is a copywriter specialised in hospitality, lifestyle and travel, working across journalism, brand identity and conceptual creativity.
With a special passion for Ibiza and a deep appreciation of multiculturalism, Susie is a global soul, born in Spain, with a cosmopolitan heritage (India-Scotland). With all forms of art and their legacy as her constant inspiration, Susie’s career journey took her from the glittering sets of international film productions including Bollywood and European cinema, to the adrenaline of MotoGP circuits worldwide, before settling in Ibiza.
The island awakened her true vocation, particularly through communication roles at Pacha Group and MAF Ibiza, consolidating her status as a storyteller. Now, as a solo copywriter and consultant, Susie crafts bespoke communication solutions for brands and artists both in English and Spanish. Select clients include: Island Hospitality, Hotel Riomar Ibiza, A Tribute Portfolio Hotel (Marriott International) and White Ibiza, among others.
In partnership with Cynthia Sonvico, New Waves acts as a conduit for brands to create genuine relationships, always celebrating authenticity through creativity and cultural depth.
Copywriter & Storyteller
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Cynthia Sonvico is a Brand & Communications Executive, with over 14 years of experience making an indelible impact on brands, always striving to redefine the perceptions of marketing, grounded in the belief in its power for positive change.
Originally from France, Cynthia chose Ibiza as her home in 2019, after a career that began in prestigious advertising agencies, now operating within the Havas Group, managing remarkable high-profile clients in fashion, F&B and luxury products such as Moet Hennessy, Swarovski, French Wine Confederations, Nuxe.
A two-year freelance endeavour, dedicated to consulting and photo production for lifestyle and fashion brands, laid the groundwork for her transition to Ibiza. Since then, Cynthia has led marketing strategies for Nikki Beach Ibiza and MAF Ibiza, before assuming the role of Director of Sales & Marketing for Hotel Riomar, A Tribute Portfolio Hotel (Marriott International). More recently she has also taken on a role as a owner at the communications studio January.
Today, at New Waves, Cynthia continues to innovate with her creative strategic approach, crafting transformative experiences and long-lasting connections between brands and their audience.
Brand & Communications Executive
We offer a complete suite of communications solutions from strategy to production, ensuring every aspect of your project is expertly handled.
